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Facebook and Instagram Ads for Home Services Contractors

Meta ads are the cheapest qualified-lead channel in home services — when you know what you're doing. They're also the fastest way to burn $3,000 on "engagement" with zero estimates booked, which is why most contractors have a bad story about a guy on Fiverr who promised to "do Facebook ads." We do Facebook ads. Properly. For contractors only.

The platforms reward creative, not bidding tricks. A great ad with mediocre targeting will beat the inverse every single time. Our entire model is built around that reality: production-grade creative, tight contractor-specific funnels, and aggressive retargeting of every site visitor your Google Ads account is already paying to send you. The same retargeting layer scoops up homeowners who land via organic search and bounce without filling out a form — so the click doesn't go to waste.

Why Meta Works So Well for Trades

Homeowners aren't searching Facebook for a contractor — they're scrolling, and an ad with a clean before/after, a real customer testimonial, or a financing offer interrupts them at exactly the right moment. Meta knows more about their household, neighborhood, income range, and recent shopping behavior than any other platform on the internet. That data, paired with the right creative, lets us put your fence install, kitchen remodel, or turf transformation in front of the exact homeowner who's been thinking about it for three months but hasn't typed a search yet.

This is why Meta ads are particularly devastating for high-visual verticals. An artificial turf install reads like a magic trick in a 9:16 vertical video — brown patchy lawn one second, green carpet the next. The same scroll-stopping effect carries an exterior painting reveal or a flooring swap that transforms a room without touching the walls. Fence builds tell a similar story; a tidy backyard with a privacy fence sells the lifestyle, not the cedar. And nothing converts pinned-on-the-couch homeowners faster than a kitchen and bath remodel reveal. The transformation sells itself if we can get the homeowner to stop scrolling.

What We Actually Do

Creative production

We don't ask you for "some photos and we'll figure it out." We script, shoot, and edit short-form video built specifically for paid social: 9:16 vertical, captioned for sound-off, hook in the first 1.5 seconds, clear CTA. We turn your project library into 6-10 fresh creatives every month and rotate them aggressively before fatigue tanks performance.

Funnel build

Cold prospecting audiences targeting homeowners in your service area with the income and demographic profile that matches your average ticket. Lookalikes built from your closed-customer list (when you can give us one — and we'll show you how to export it). Retargeting layers for site visitors, video viewers, and lead-form openers who didn't submit. We don't dump everyone into one campaign and hope.

Lead form vs. landing page testing

Meta lead forms get cheaper leads. Landing pages get higher-quality ones. We test both for every account and let the data — not the agency's preference — decide which gets the budget. Either way, leads flow into the same automation system we set up so speed-to-lead is under five minutes.

Offer engineering

The single biggest lever on Meta isn't the targeting. It's the offer. A "free estimate" performs poorly because every contractor offers one. We help you build a real hook — financing, seasonal incentive, instant-quote tool, package deal — that's specific enough to interrupt the scroll and credible enough to convert.

How We Report

You see cost per lead, cost per qualified lead, and (once we've been running long enough) cost per booked estimate. We pull weekly creative performance so you can see which video, which thumbnail, which headline is doing the work. We don't hide behind dashboards.

Pair Meta With the Rest of the Funnel

Meta is a top-of-funnel monster. It is not a closing tool by itself. The contractors who win with Meta long-term are the ones who pair it with the right closing infrastructure — a conversion-built website that doesn't dump the ad's promise the moment the click lands. From there, a relentless review pipeline sitting at 4.8+ stars does the second half of the selling, because the homeowner who Googles you after seeing the ad finds three more reasons to call. If you want all of that built in one place, that's exactly what we do.