Marketing Automation for Contractors

Marketing Automation Built for the Way Contractors Actually Sell

Here's a stat that makes every contractor we share it with uncomfortable: 78% of homeowners hire the first contractor who responds to them. Not the cheapest. Not the best Google reviews. The first one back. If your office takes 47 minutes to return a lead on a busy Tuesday — which is the contractor industry average — you are losing roughly three out of every four jobs you're already paying to generate. That's not a marketing problem. That's an automation problem, and it doesn't matter whether the lead came in through Google Ads, a Meta ad, or an organic search hit — the clock starts the second they submit.

What We Build

Speed-to-lead in under 60 seconds

Every lead that comes in — from any source — triggers an immediate SMS and email to the homeowner inside 60 seconds, plus a push notification or call to the right person on your team. Doesn't matter if it's 6:47 a.m. or a Saturday. The homeowner gets a response before they've finished filling out the competitor's form on the next tab.

Missed-call text-back

Every call your team misses — and you will miss some, every contractor does — triggers an instant text back: "Hey, this is [Company], sorry we missed you. What can we help with?" This single workflow recovers an average of 12-18% of missed-call revenue for the contractors we install it for. It pays for the entire automation retainer by itself, usually inside the first month.

Long-term nurture for unsold estimates

Industry data says 22-30% of estimates that go unsold today will buy from somebody inside the next 9 months. If you're not nurturing that database, you're handing those jobs to whoever sent a postcard last week. We build email and SMS nurture sequences that stay in front of unsold estimates without being annoying — seasonal reminders, project ideas, financing changes, before/after content from similar jobs.

Review request automation

Every completed job triggers an automated review request — text first, email backup — tied to the customer's job-completion event in your CRM. This is the engine behind our reputation management program, and the steady drip of fresh reviews compounds your local SEO rankings month over month without anybody on your team having to remember to ask.

Database reactivation campaigns

Most contractors are sitting on 2,000–10,000 contacts they've never marketed to a second time. We build reactivation campaigns — seasonal offer, financing announcement, new service launch — that pull jobs out of your existing database for the cost of an SMS send.

CRMs We Work In

GoHighLevel (our default for contractors who don't already have a system), HubSpot, ServiceTitan, Jobber, Housecall Pro, Salesforce. We migrate clean if you're switching, and we'll be honest if your current system is fine and doesn't need to change.

Why This Matters More Than Adding More Leads

It is mathematically cheaper to convert 10% more of the leads you already pay for than to generate 10% more leads. Most contractors skip automation and keep cranking the lead generation faucet harder. We fix the leak first. If your team is closing 18% of leads today, getting to 28% with the same ad spend is a six-figure shift inside a year for most operators — and that's the kind of math automation work delivers.