Innovative Fence Case Study: $18K to $89K/Month

Innovative Fence & Ironworks case study: From $18,000 to $89,000 monthly revenue in the first five months

RESULT$18K → $89KMonthly revenue growth

RESULT+103%Search impressions

RESULT+144%Map impressions

RESULT+266%Phone-call leads

Challenge

Innovative Fence and Ironworks faced the challenge of limited online visibility, which hindered their revenue growth potential. Despite their exceptional craftsmanship and top-notch services, their target audience remained largely unaware of their offerings.

Rogue Business Marketing recognized the need to harness the power of digital marketing to boost their client's brand awareness and drive conversions.

Solution

Rogue Business Marketing devised a multi-faceted strategy to address Innovative Fence and Ironworks' challenges and unlock their business potential. The following key initiatives were implemented:

1. Comprehensive Search Engine Optimization (SEO): In-depth keyword research and on-page optimization of Innovative Fence and Ironworks' website content improved organic search rankings. The company witnessed a staggering 103% increase in search impressions, reaching an impressive 2.5K.

2. Local Search Optimization: Recognizing the importance of local visibility, Rogue optimized Innovative Fence and Ironworks' presence on online maps and directories. This resulted in a remarkable 144% increase in map impressions, with 342 potential customers per month discovering the business through map searches.

3. Pay-Per-Click (PPC) Advertising: Highly targeted PPC campaigns captured the attention of potential customers actively searching for fencing and ironwork solutions. Phone calls increased by an impressive 266% to an average of 79 leads per month.

4. Conversion-Oriented Website Design: Rogue revamped the website, enhancing user experience and optimizing it for conversion so qualified traffic actually turned into booked estimates.

Results

Monthly revenue grew from $18,000 to $89,000 in the first five months of the engagement.

Search impressions climbed 103%, map impressions climbed 144%, and inbound phone calls climbed 266% — all driven by the combined SEO, local SEO, PPC, and conversion-focused web design work.

"We feel very fortunate, we feel very happy… Casey you're great! We've loved working with you, we've loved the development, we've loved the growth…"— Elizabeth Theurer, Innovative Fence & Ironworks